Twitter has recently launched its new logo, a bold move as it bid farewell to its iconic blue bird and embrace the new symbol- an X – as a part of its extensive rebranding effort.
The updated logo, as showcased on their website, features a white X set against a sleek black background. Twitter owner Elon Musk and its Chief Executing Officer Linda Yaccarino unveiled Twitter’s new logo on social media.
The digital space got filled with excitement when the CEO Yaccarino tweeted, ‘X is here! Let’s do this along with a picture of the logo displayed in the company’s office in San Francisco. This significant change is the latest one that comes after Musk’s acquisition of the social media platform for a staggering $44 billion last year.
In a series of posts on Sunday, the billionaire had expressed his desire to implement the logo change worldwide and aimed for a swift rollout starting as early as Monday. Elon Musk also tweeted, ‘ And soon we shall bid adieu to the Twitter bird and, gradually, all the birds.’
The Twitter handles of both Yaccarino and Elon Musk feature the X logo. But on Monday. Although the ‘blue bird’ of Twitter is still visible across the platform.
The hashtag “#Goodbye Twitter” was trending on the platform, considering the old logo as several users criticized the new one.
On Sunday, Musk said that he wanted to change Twitter’s logo and polled his millions of followers on the platform on whether they would like to change the color scheme of the site from blue to black.
In Musk’s fierce tenure, since he bought Twitter in October 2022, the business name of the company has been changed to X Corp, reflecting the vision of the company to create a ‘super app’ exactly like China’s WeChat.
He also said last October that “ Buying Twitter is an accelerant to creating X, the everything app.”
The rocket company of Musk, Space Exploration Technologies Corp, is commonly known as SpaceX. In 1999, he also founded a startup company known as X.com, which was an online financial services company now known as ‘PayPal’.
Since Elon Musk acquired Twitter for $44 billion in 2022, the platform, with an estimated 200 million daily active users, has faced numerous technical setbacks and staff reductions.
As a result, both users and advertisers have become disenchanted with the once-popular social media site due to the introduction of charges for previously free services, alterations to content moderation, and the reinstatement of previously banned right-wing accounts.
Elon Musk recently revealed that Twitter's advertising revenue has plummeted by approximately half since he assumed control in October. In response to the competitive landscape, Meta, the parent company of Facebook, launched its text-based platform called Threads, which is estimated to have garnered up to 150 million users. However, market analysis firm Sensor Tower reports that user engagement on the rival app has declined significantly in the weeks following its launch.